Create a Facebook marketing strategy
I was surprised to find out that Facebook posts don’t get more likes?
Your overall digital marketing strategy should drive your entire approach. This includes answers to questions such as:
- What are your goals?
- What is success?
- Who are your target demographics?
- How do you connect with your audience, and what is your brand voice?
- These tips can create a strong Facebook marketing strategy that will work for you.
Your target audience will be reached, and you can communicate with them to match your online presence and, most importantly, your business’s goals. This is one way to show your leadership team the value of using social media.
Correctly set up your profile.
Next, ensure your Facebook Business Page is set up with all the information you need to help your audience connect and find you.
This includes:
- Your logo for the profile photo
- Cover photo customized
- The “about” section is complete
- Link to your website or other social media platforms
We recommend bookmarking Facebook’s most recent updates to ensure you are taking advantage of the latest updates. Double-checking your compliance with many Facebook likes uk Terms for Pages is a good idea. Your hard work should not be wasted.
These things will not be visible to scroll through their News Feed or view your post passively.
A small number of people may see your Facebook post and like it. They might also click through to your Page for more information. Ensure your Page is complete so people can learn more about your business.
Make timely and engaging content.
After your Page has been optimized for more visitors, you can start creating content that will increase engagement.
Talking about current topics is key to success on Facebook. Look at the top trending topics on Facebook and Twitter for the week. Are there any opportunities to share great content on a hot topic or create it yourself?
It is also possible to think of different holidays and days in a unique, funny, impactful, or exciting way.
Engage and post consistently
Consistency is key to increasing Facebook likes.
Engaging with content that interests people means they will be more likely to return to it repeatedly. Increased engagement leads to more people seeing your content, and this cycle continues (resulting in more Page Likes and posts).
Engaging with your audience is a great way to achieve this. Respond to as many comments and questions as you can in a genuine, helpful manner—even the negative. Participate in the conversation in your comments section. Show up and be present, so your audience knows you are there and not just automating.
You can increase your post’s engagement by getting more Facebook fans to comment on it. But you won’t get it unless you ask for it.
Timing is important
If your audience isn’t online, there’s no point in posting on Facebook.
You need to think about the best time to post on Facebook. This will vary for each brand and audience, but the following guide can help you get started.
- Between Wednesday and Saturday
- 9-10 am, 12-1 pm, and 4-5 pm for brands B2C
- 9 am-4 pm B2B brands
(These ‘best posting times’ may change depending on your Facebook audience’s time zone.
Try different times and days of the week to find your best posting times. It is essential to find out how your audience responds. Once you know the answer, it’s possible to make your schedule perfect for you.
Keep your content brief.
Facebook users tend to check their News Feed to find exciting content primarily. They don’t have the time to read lengthy paragraphs of text.
Recent research has shown that mobile users spend an average of 1.7 seconds per day looking at content. This is likely why posts of 80 characters or less see a 66% increase in engagement.
They can remember this content in 0.25 seconds. However, it is essential to think about how much you can convey in those few seconds.
High-performing content can be repurposed in other ways.
You don’t have to create all your Facebook content from scratch. You probably already have high-quality content that you can repurpose. This will not only increase brand recognition but also save you time.
Do you have a TikTok video? Make a GIF of the video and share it on your many Facebook followers uk.
A webinar was held for your B2B audience and received a lot of engagement. Grab the script and make a 20-minute Facebook Live Video on the same topic.
Are you a Twitter sensation? Screenshot it, add a background or branding graphic and then post it to Facebook.
Get inspired by high-performing content.
We have briefly mentioned that historical posts can determine which content is most effective on your Facebook Page.
If you are looking for more likes on your posts, then take inspiration from the best-performing content here:
- Groups on Facebook
- Facebook pages of competitors
- Social media pages of Influencers
Let’s say you have noticed that your ideal audience is interested in quotes, modern illustrations, and behind-the-scenes content. It’s easy to create it and then shares it on your Page.
You shouldn’t copy another brand, and it goes without saying. Think about what content they produce and what works well. There are always ways to make a trend your own or to create a photo, video, or other visual that is unique to you.
Facebook Ads
Facebook ads can be an excellent way for you to promote your Page and content to new audiences.
If you set it up correctly, you can benefit from the large audience Facebook has created. Your ads can target people with similar interests or behaviors to your audience, so they are more likely to respond.
Unsurprisingly, 72% of marketers use Facebook to run social media ads.
Your campaign goal is the most important thing when creating a Facebook Ad. This allows Facebook to decide who your ad will appear to. https://www.mikinova.com/
Are you looking to increase Page likes or get more engagement on a particular post? You could boost a position already performing well if it’s the former. You can create a brand new ad optimized for engagement to get more likes for a specific post.
